Police in Wisconsin are searching for 10 suspects who are alleged to have stolen US$30,000 worth of North Face clothing in an abrupt daylight theft captured on the store’s security cameras.

In the video, 10 young men are seen casually walking towards several racks of coats and sweaters in a North Face store located in Pleasant Prairie, Wisconsin on Monday. Seconds later, the men start grabbing armfuls of clothing before darting out of the store.

The brazen robbery took place in under 30 seconds, according to the Pleasant Prairie Police Department.

CTV News reports that police said the store’s employees didn’t confront the suspects, but called authorities immediately after the incident.