The Office of the Commissioner for Animal Welfare has launched an extensive animal awareness campaign. The campaign comprises of a series of radio messages, in both the English and Maltese languages, broadcast across multiple radio stations. In addition, a digital display campaign further disseminates the same messages in a visual format across Google platforms and local websites.  

The selected communication channels have been strategically chosen to effectively reach a diverse audience - individuals of varying ages and backgrounds and extend beyond those who already possess a strong affinity for animals or champion their cause.

Collectively, the messages advocate for various aspects of responsible and compassionate treatment of animals, responsible pet ownership, the importance of reporting instances of cruelty and extending support to organisations dedicated to animal rescue. Furthermore, it highlights the importance of adhering to leash laws, adopting responsible clean-up practices, administering preventive care to pets, and ensuring the microchipping of dogs and cats.

Additionally, this campaign seeks to foster a culture of pet adoption from shelters, fostering a community where the greater good triumphs over personal preferences. " Such campaigns go beyond mere information; they play a vital role in our community. They serve as a poignant reminder of a fundamental truth: our shared responsibility is to coexist harmoniously with the creatures who share our world.

These initiatives are not just about educating; they're about instilling a sense of duty and compassion. They prompt us to recognise that we're not alone on this planet; we're part of a larger ecosystem, and it's our moral obligation to treat our fellow inhabitants with kindness and care." - Commissioner for Animal Welfare, Alison Bezzina.