The agreement incorporates 19 Corinthia hotels and resorts in Europe, the Mediterranean and Africa, and extends across SRS-Worldhotels’ worldwide portfolio comprising more than 450 hotels in 65 countries. Following the agreement, the Corinthia hotels are available for sale through the SRS-Network, Global Distribution Systems and major online sites.
Corinthia Hotels International’s four decades of experience in the hospitality industry began in 1960 with the acquisition of an art nouveau villa in Malta and today extends to four- and five-star city and resort hotels in Belgium, the Czech Republic, Hungary, Libya, Malta, Portugal, Russia, The Gambia, Togo, Tunisia and Turkey.
With a total room-stock in excess of 6,000 rooms, it is fast becoming a market leader in several important cities. Its latest hotel projects: The Corinthia Grand Hotel Royal in Hungary – winner of the Best five-star hotel in Budapest 2003 award; the newly renovated Corinthia Alfa Hotel – Lisbon’s largest hotel with 517 rooms; and the exclusive Corinthia Bab Africa Hotel in Tripoli, host to several world leaders, together add an impressive 1,270 upscale hotel rooms and extensive conference and events facilities that enable all three properties to individually handle bigger meetings than any other hotels in their respective cities.
Corinthia Hotels International chairman Karmenu Vella welcomed membership of SRS-Worldhotels, commenting: “As we reach a point in our evolution where we have an excellent mass of fine properties, SRS-Worldhotels is a natural partner to help us extend the reach and appeal of these upscale city hotels and resorts to a global market, helping us to extend the unique Corinthia experience of warmth, colour and vitality to many more clients worldwide.”
On his part, SRS-Worldhotels chief executive officer Michael Ball said: “We are delighted to welcome Corinthia Hotels as our newest members. We are confident that our network of global sales offices and our unrivalled expertise in global distribution will give Corinthia Hotels the extended worldwide reach that these excellent properties deserve.
“The extensive sales and marketing
support we will provide includes
participation in the world’s major frequent flyer programmes, our global corporate and consortia contracting programmes, online and off line consumer intermediary marketing and promotional campaigns, and of course direct sales support. The hotels will all also be featured on the
srs-worldhotels.com website”.
Corinthia’s focus on world-class meetings and conventions facilities at a dozen of its landmark properties will also be a welcome addition to the SRS-Worldhotels portfolio of conference hotels accessible globally through Worldevents, a facility providing fast venue finding, simple yet comprehensive online information resources, and seamless and instant quotes for the travel trade.
Corinthia Hotels International’s five-star hotels will feature in the SRS-Worldhotels’ exclusive Deluxe Collection, and the four-star hotels in the First Class Collection. All Corinthia city and resort hotels offer excellent conference and leisure facilities and feature dedicated programmes for both sectors. They are also serviced by a network of Corinthia sales offices in the major European cities and the Middle East.
For further information, contacts and reservations please visit www.corinthiahotels.com or www.srs-worldhotels.com