The campaign was launched by the WTO earlier on this year in Madrid as part of its global tourism awareness efforts.

The MTA was the first tourism organisation worldwide to endorse the WTO’s Tourism Enriches campaign, when it used it as the theme for its photographic competition, organised to celebrate World Tourism Day this year.

The best entries will be included in an exhibition that will be inaugurated by Minister for Tourism and Culture Dr Francis Zammit Dimech on World Tourism Day, 27 September.