As was the case last year, the delivery of the new directory will take place in conjunction with the annual recovery programme, meaning last year’s edition will be collected. A surplus of 80,000 out-dated copies were reclaimed last year through this initiative that safeguards the environment.

The 2004-5 directory features a number of innovations and improvements, including postcodes and comprehensive maps of the Maltese islands.

In the coming weeks, over 218,000 copies of the new edition will be distributed to homes, businesses and hotels in Malta and Gozo, and the public is being encouraged to take this opportunity and dispose of their old directories in this environmentally-friendly manner.

Each household will be informed of the exact date of delivery so that residents can leave their old copies near their letter-boxes, on the doorstep, or in the hallway in the case of apartments, on the indicated date. Like the delivery, the recovery of out-of-date copies of the Yellow Pages is free of charge.

“We are very pleased with the way our recovery programme has developed over the years and we are grateful to both the general public and the local councils for their continued collaboration in making this feat an annual success,” commented Yellow Pages Malta Ltd managing director Niki Soler. “Over the years we have noted a dramatic increase in interest and awareness concerning the problem of excess waste, and we are pleased that the general public has so far participated so eagerly in our initiative.”

The Yellow Pages includes over 40,000 business listings, and market surveys have shown that it is the number one choice for sourcing products and services in the local market.