Vodafone and Ferrari have partnered up with Sharp to produce an exclusive top of the range mobile – the Sharp GX25 Ferrari edition.

The new limited-edition mobile appears in the distinctive red of the Grand Prix car and features the aspirational Ferrari logo. The user interface has been specially customised and Ferrari fans will be able to access unique content including games, screen savers, wall papers and ringtones.

The mobile is now available for sale from Vodafone retail outlets and Vodafone live! authorised dealers. Only a very limited number of this distinctive Ferrari phone has been produced, making it a valuable collector’s item.

Ferrari driver Michael Schumacher commented: “The new Ferrari mobile is great and an essential accessory for all true Ferrari fans, and with Vodafone live! fans can stay in touch with the team and obtain the complete inside line from Scuderia Ferrari.

“The mobile looks amazing and in order to have all the latest Ferrari news at your fingertips, you must go out and add this Ferrari phone to your racing memorabilia,” added Ferrari driver Rubens Barrichello.

The Ferrari mobile further enhances Vodafone’s grand prix proposition, which is designed to help fans interact with the sport. Team news, testing progress and race results, a must-have for all Ferrari fans, are available from Vodafone live! exclusively to Vodafone customers only.

“The association between Vodafone and Ferrari is now intrinsic, so Vodafone is thrilled to be able to offer customers the unique opportunity to purchase such an exclusive mobile, that is a must-have for any true Ferrari fan,” said Vodafone Malta chief commercial officer Paul Bahia.