“The Nestle Fitness Plan – Healthy Habits – All Year Round” is the title of a new booklet published by Nestlé Malta under the Fitness Cereals brand. This new publication forms part of a new campaign promoting the positioning of Nestlé’s Fitness Cereals.
The booklet, in English and Maltese, was compiled by Nestlé Malta’s consultant nutritionist and provides people with interesting information and practical guidelines on how to live healthier. Besides detailed reference to the risks and implications of being overweight, the booklet contains guidelines that help people calculate whether they have excess body fat and tips on how to start losing weight healthily, this is done by calculating one’s current calorie intake and comparing this to the amount of calories an individual should consume according to his or her age, sex and level of physical activity.
“The ultimate aim of this interesting and informative publication is to help people achieve a balanced lifestyle,” said a spokesperson for Nestlé Malta. “The Nestlé Fitness Plan – Healthy Habits – All Year Round is set to become a very popular handbook for all those who keep their healthy lifestyle at heart and amongst those who would like to improve on their eating habits in order to start feeling better about themselves. The booklet highlights the importance of exercising, contains a typical eating plan, a weight loss plan, tips on how to de-stress yourself whilst losing weight and helps readers learn more about the importance of calorie counting.
“Through this publication we would like to show people that it is very possible to lose weight but not through crash diets. Research shows that people following crash diets tend to put weight back on quicker than those who follow a long-term healthy eating plan with realistic weight-loss goals’’.
Customers who would like to obtain a copy of The Nestlé Fitness Plan are encouraged to send an sms on 5061-5100 with their name and address and they will receive their FREE “Nestle Fitness Plan” booklet by post (each sms costs 25c including Vat).