The Malta Independent 16 May 2024, Thursday
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HP Digital imaging and graphic arts partners with the Cannes Film Festival

Malta Independent Thursday, 15 June 2006, 00:00 Last update: about 11 years ago

HP has proved its leadership in digital entertainment by proudly delivering support and technology for the 2006 Cannes Film Festival.

HP’s sponsorship of the Cannes Film Festival for the second consecutive year represents another milestone in the company’s celebration of the arts. HP’s partnership with the Cannes Film Festival was intended to support the creative spirit and provide technology tools for everyday consumers and film-makers.

At Cannes, HP created a real-world panorama of print communications throughout the film festival. As the official provider of graphic arts at this year’s event, HP printed and produced much of the festival’s programmes, posters and signs on its Indigo, Designjet and Scitex printers.

HP Design jet large-format printers produced the iconic Cannes posters, and the vast banners, including the one that graces the red-carpeted entrance to Le Palais des Festivals, were created with the HP Scitex super-wide-format printers.

Throughout the festival, roving photographers with HP cameras and mobile printers captured the glitz and glamour of Cannes, from film stars to regular festival goers. In addition, HP collaborated with another Cannes Film Festival partner – Chopard jewellers – to create a daily photo gallery of film stars wearing stunning jewellery from the Chopard collection.

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