An exhibition of the latest scooters and bikes of the Italian automotive producer Piaggio will be held under the name of Rock On With Piaggio today at Bay Street, St Julian’s, organised by MDemajo and Company Ltd, the official importer and distributor of Piaggio products for Malta.

Rock On With Piaggio will be held at Bay Street grounds where Piaggio products will be on display from 6pm onwards, and from 8pm till 10pm when the exhibition will be taken over by the charming Sigo and his guitar for the motor- and rock-and-roll lovers. With the exclusive show of Sigo and a rich display of the latest Piaggio models, including Vespa and Gilera, MDemajo and Co Ltd will try to underline the coolness in style, undoubted performance and high quality of the Italian products attracting every heart.

The Rock On With Piaggio will take place also because of the company’s goal to promote its scooters and bikes as the solution to commute and get to the capital Valletta after the Park and Ride scheme enters into force. The event will offer a multitude of entertainment with the performance of Sigo, competitions and prizes sponsored by Piaggio, the Argentinian Steakhouse, and Pedigree Toyshops.

On another level MDemajo and Company Ltd. is organising this event to continue its endorsement of Piaggio’s commitment to protect the environment by developing ecologically safer motor engines. The socially concerned automotive corporation has won publicity and a large market share with its environmental project launched with the introduction of Piaggio’s Research and Development Centre a few years ago. Piaggio Group has won wide appreciation by both government regulators and scooter lovers. The Piaggio’s environmental policy has become a motto to MDemajo and Company Ltd and one of the major statements to be put forward during the upcoming event.