HP Indigo is to sponsor The Marketing Show, touring nine cities across Europe over the next seven months.
The show will present new developments across all major disciplines of marcoms for marketing and business professionals. Cities scheduled in the tour are Geneva, Lisbon, Berlin, Madrid, Barcelona, London, Paris and Milan. Geneva hosted the first show earlier this month, with delegates from approximately 60 companies attending the event.
Each city will host a two-day event – the first day taking the form of a television news program demonstrating innovative solutions to marketing communications. Included in this news program will be a two-minute infomercial and a five-minute recorded interview with HP showing the benefits of variable data printing to marketing professionals.
The second day will follow a comprehensive programme of interactive workshops, aligning with the key themes from the previous day. HP Indigo will run a joint workshop with co-sponsor Gyro International entitled, “Up Close and Personalised – New Innovations in Direct Marketing and Digital Printing”.
The workshop will highlight exciting developments in HP digital print technology, demonstrating how it can improve business effectiveness through high-quality, high-impact printing, adding value to direct marketing campaigns and increasing response rates through effective personalisation.
Gyro International will conclude the workshop with a discussion on how it has benefited from using HP Indigo digital print to deliver positive ROI (Return on Investment) for its clients direct marketing campaigns.
“This is a very professional show as it demonstrates how new HP Indigo Printing technologies will change the way enterprises are operating,” said Nancy Janes, manager, business development, HP, Indigo Digital Press, Europe, Middle East and Africa. “HP Indigo is dedicated to providing innovative solutions to our customers and the levels of personalisation achievable with an HP Indigo press will help businesses develop successful marketing campaigns.”
For more information and to register online, visit www.marketing-show.com. The Marketing Show will appear next in Madrid from 17 to 18 January.