The Sense Group is once again launching an electronic card (e-card) as part of its annual Christmas and New Year campaign.

Every year, The Sense Group organises a campaign with the aim of reminding adults not to drive if they are going to drink. This purpose of the e-card is to create awareness about the risks and dangers of driving under the influence of alcohol, particularly during this festive season.

The e-card can be accessed by typing the following address in the e-mail window: http://www.thesensegroup.org/xmas/. The card depicts Santa Claus, who has had too much to drink, trying to land his sleigh. The user will be asked to help him by using the controls on the keyboard. If the sleigh crashes, a message will pop up by Santa Claus, who says that next time he will let Rudolph drive. On winning the game, Santa’s message will be: “You could be my next reindeer”.

This is the 10th consecutive year that TSG has launched this campaign for social awareness. For further information visit www.thesensegroup.org