HSBC has walked away with the “Best Use of International Media” Award for the Bank’s “Points of View” campaign at the 2006 Media and Marketing Awards ceremony held at the Grosvenor Hotel in London.

The “Points of View” campaign was singled out for innovative and creative media thinking. “To have created a simple idea that could be easily adapted to each local market, is a real sign of the idea being good – it’s been executed well in every market. The local markets must believe in it,” said one of the judges.

The “Points of View” campaign took the “Cultural Collisions” theme – which underpinned the original “World’s Local Bank” work onto another level. While the latter was all about customs, cultures and language, the new work focused on preferences, choices and tastes – concepts that work at a more individual level.

HSBC Bank Malta plc’s Chief Executive Officer, Shaun Wallis said: “Life is about the diversity of cultures and views, and this is what our business tries to understand in terms of the World’s Local Bank.”

HSBC was also short-listed to the final three places for “Best Corporate Campaign”, “Campaign of the Year” and “Best Integrated Campaign.” HSBC were in competition with Aviva, BT Ericcson, Shell, and Toyota.

The Marketing and Media Awards Ceremony is held every year at the Grosvenor Hotel in London to celebrate the best in international advertising.