HP has been named as one of the top three brands for office paper in Europe, according to a leading industry standards report.

Opticom International Research’s seventh annual Brand Equity Tracking Survey for office papers surveyed more than 4,000 end users across seven European countries and is the de facto industry standard benchmark. The latest findings show HP’s brand equity in office papers rising from 12th to third place in the space of just one year.

“This year’s ranking is a testament to HP’s dedication to providing its business customers with the best quality media supplies to suit all their printing needs,” remarked Vincent Vanderpoel, Vice President, Supplies Business, IPG EMEA. “ColorLokTM, HP’s superior paper technology, has proved an instant hit with these customers and is in large part responsible for our ongoing success.”

HP announced the news at Paperworld, the leading international trade fair for paper and office supplies, where visitors can gain an inside look at the latest innovations and future trends and where HP will be on hand to present more of its pioneering products and technologies at the HP Expertise Centre in Hall 1.2. The focus of the HP exhibit will be on HP Everyday papers with ColorLok technology, HP Vivera inks and HP ColorSphere toner – optimally coordinated innovations that make it possible to create

professional-quality printed documents.