Agenda Kids Club will continue to pay the tree sponsorship contribution on behalf of new members who join the club until the end of 2007. For every child that is enrolled in the Agenda Kids Club, the club will sponsor a tree in the child’s name. The initiative, in collaboration with the 34U campaign, encourages children to appreciate trees and helps improve the environment.

New members would normally be asked to pay Lm1.50 to contribute towards sponsoring a tree in their name, but Agenda Bookshop has decided to continue paying the full contribution on behalf of its members until the end of this year.

Agenda Bookshop marketing executive Rachelle Tabone said: “The environment is highly regarded at Agenda Bookshop and we firmly believe that the future of our country’s environment lies in the hands of each and everyone of us. Therefore, we are not charging a membership fee for children to take advantage of all the membership benefits, we simply encourage our members to do their bit for the environment.”

The tree planting project sponsored by Agenda Kids Club will take place at a site specifically identified by the 34U campaign coordinated by the Rural Affairs and the Environment Ministry.

Members of Agenda Kids Club are entitled to special offers and discounts on children’s books, free entrance to and participation in fun events and storytelling sessions, free newsletters, free goodies upon registration and, most importantly, an insight into the wonderful and magical world of books.

Launched last November, Agenda Kids Club aims to continue promoting literacy in Malta. Designed for all children aged three and over, the club wants to educate children about the importance of reading while introducing other important issues, such as a better awareness of the environment and health issues, from a very young age.

More information is available by sending an email to:

[email protected]