Emirates announced a multi-million dollar programme that will cement its leadership in providing “best in the air” travel experiences in all classes.

This massive investment will see Emirates introduce an enhanced version of its First Class private suites; lie-flat massage seats in Business Class with more personal space; Economy Class seats with extra legroom; and the industry’s largest personal TV screens in all classes; across its rapidly-expanding long-haul Boeing 777 fleet.

The new onboard product will make its first appearance on Emirates’ Boeing 777-300ER ULR (Ultra Long Range) aircraft being delivered this month, and its 777-200LRs – the first of which will be delivered in August.

Over the next 18 months, Emirates will receive 24 new aircraft fitted with this new product. It will also be implementing an aggressive programme to retrofit its existing Boeing 777 long-haul fleet.

Emirates’ First Class private suites have set the benchmark for truly luxurious travel since it was first introduced in 2003. Among the suite’s key features are: a fully-flat bed with in-seat massage, dine-on-demand room service, in-suite personal mini bar, and sliding doors for the ultimate in privacy.

The airline has now worked closely with aircraft and seat manufacturers to provide a “corporate jet quality” feel to the First Class cabin. The enhanced Emirates First Class private suites are larger with extended floor space, more stowage room for hand baggage and a bigger personal wardrobe within the suite. It also features fine leather upholstery and a luxurious honey walnut finish.

On Emirates Business Class, the multi-zone massage seats recline to a 78” long lie-flat bed, providing ample room for taller passengers. In Economy Class, Emirates’ new generation seats are designed to provide more legroom and comfort. The seats come with a fully adjustable winged headrest, wide flat footrest and articulated seat bottom pan for greater comfort.

Emirates’ signature ‘ice’ inflight entertainment will be available in all classes, allowing passengers to tune into over 600 channels of entertainment-on-demand.

In a three-class configuration, Emirates’ new Boeing 777-300ERs (ULR) will offer eight private suites in First Class, 42 lie-flat seats in Business, and 304 seats in Economy; and its 777-200LRs will have eight First Class private suites, 42 lie-flat seats in Business, and 216 seats in Economy.