Cointreau announced that Dita Von Teese will be its worldwide brand ambassador with immediate effect. A press conference will shortly be held with the celebrity to unveil the details and scope of this partnership, initially signed for two years.

The rapprochement between Cointreau and Dita Von Teese was seen as entirely natural by both parties. After all, who better than Dita Von Teese to incarnate Cointreau’s famous “be cointreauversial” attitude? Everything about her is cointreauversial: her personality, her sensuality, her provocative grace, her style that is all her own. Famous for performing in a martini glass among other whimsical stage props, this Burlesque performer who draws her inspiration from historical Burlesque greats and the film stars of the 30s and 40s, is famous worldwide for her unique stage performances and extraordinary Swarovski crystals-covered costumes.

“Cointreau sealed an important relationship with Dita Von Teese. She is a magnificent woman who combines elegance and extreme refinement with a certain daring sensuality. I cannot wait to reveal the ideas that emerged from our partnership discussions,” says Justin Weston, Cointreau International Director.

“For me, Cointreau is a quintessentially French brand, a product which transcends fashions and trends. I love its delicate taste contrasting with its strong personality. It is true that we were made to join forces around a cocktail glass!” says Dita Von Teese.

Cointreau is imported, marketed and distributed by Wands Limited, a subsidiary company of The Farsons Group of companies.