In May, Malta entered into a co-branding agreement with Nikon Italia. The project involved the preparation, organisation and monitoring of the Nikon photography competition where 27 top European Nikon photographers had the opportunity to shoot Malta from their own perspective. The photographers had three inspiring themes to capture, namely Fiaba (fable), Fuga (escape) and Teatro (theatre).

This initiative, initiated by the MTA, resulted in a cache of some 4,000 stunning images of Malta which may be used by the MTA in future advertising campaigns. Out of this large selection of images, only two are to be used in the publicity campaign engineered by The Gate Publications, Nikon and the MTA.

Rene Rossignaud, Malta’s own top notch Nikon photographer did Malta proud by having his image, Sunset Over Valletta chosen by The Gate, Nikon and the MTA as the winning photograph. It is being used in tranche 1 of the advertising campaign, which is well on its way in Rome, Milan and Turin.

Rene Rossignaud’s image entitled Malta Un Ritratto d’Autore was doing the tour of Italy throughout July, where it could be seen gracing the sides and backs of buses in Milan, Turin and Rome, on metro posters in Milan and Rome, wrapping the mini taxis in Rome and on bill boards all three cosmopolitan cities. Three million flyers were dispersed throughout Italy via Italy’s favourite publications such as Reppublica Venerdì and Panorama.

The second tranche of the campaign will proceed this month. As a conclusion to this campaign, towards the end of this year a roaming exhibition will be launched comprising 54 to 60 of the best shots taken and will be enlarged courtesy of Nikon – Italia. The exhibition sees its launch in Malta, after which it will move to the UK, Athens, Italy and others countries.

The selection of Rene Rossignaud’s photo for this campaign is another milestone in this Maltese photographer’s successful career.