January marks the launch of Kellogg’s Special K New Year promotion to help its consumers in Malta maintain body shape and track the calories used during an activity. In its constant mission to promote health and well being without compromising on taste and variety, Kellogg’s is offering its loyal customers a Kellogg’s Special K personal trainer watch.

The Kellogg’s Special K trainer watch can be obtained by collecting five Kellogg’s Special K packet sides (with barcode) from any Kellogg’s Special K range of 375 grams and over and exchanged at Customer Care desk or cash point of the retail outlet or supermarket. The promotion will run until 31 March or until stock lasts.

The Kellogg’s Special K personal trainer watch will help individuals to look after their shape by measuring the calories burned while performing a physical activity, such as walking, running, cycling, etc. Looking after the body shape is not only about counting calories intake but also counting the calories used. By monitoring the heart rate during an activity, the Kellogg’s Special K personal trainer watch will indicate the number of calories burned. The daily or regular readings will give a better understanding of the small changes in the exercise routine that can make a difference in calories used.

With a variety of great-tasting products and a wide range of delicious flavours, Kellogg’s Special K offers healthy eating together with a great feeling of low fat energy and empowerment.

The Kellogg’s Special K cereal range includes Kellogg’s Special K Original, Special K Purple Berries, Special K Red Berries, Special K Peach and Apricot, Special K Dark Chocolate, Special K Medley and the latest addition, Kellogg’ Special K Bliss Strawberry and Chocolate.