GasanMamo Insurance launched its new marketing campaign recently. It is designed around the theme that GasanMamo Insurance has a steady consistent track record as an approachable insurer that is really there when it is needed. GasanMamo Insurance prides itself on being a provider of solutions for clients and third parties as and when needed.

The theme is a fresh, light-hearted and memorable one, personifying GasanMamo Insurance as a shadow in the positive sense. The main thrust of the campaign is built around the Frank Sinatra classic My Shadow and Me. A powerful TV advert has been produced and is supported by other audiovisual media. The strap line is “We’re always there” “Mieghek Dejjem u Kullimkien”.

This new look is in line with GasanMamo’s efforts to continuously evolve as a modern dynamic market leader in its field.

“The thrust of the new advertising is drawn from the fact that the shadow is forever present and will not leave us. Equally, GasanMamo is there shadowing its clients through the protection it gives by means of its products, and the sense of security that being insured with GasanMamo Insurance gives,” said Julian Mamo, director at GasanMamo Insurance.