A new name, a new car, a new ambition. With its groundbreaking design and sophisticated technology, the Insignia makes a quantum leap toward rejuvenating the Opel brand and providing the perfect opportunity to discover Opel. The styling of the new 4.83 metre five-seater clearly expresses Opel’s strategy to make advanced technology and attractive design affordable.
The Insignia notch and hatchback will debut at the London Motor Show in July and hit showrooms starting in November.
“With Insignia we are introducing an exciting new sophisticated design vocabulary, which combines sculptural artistry with German precision,” says Mark Adams, Vice President Design, General Motors Europe. “Our aim was to develop a confident look which compels the world to experience for themselves the superb driving dynamics the Insignia radiates.”
Echoing the exterior, the interior shapes and surfaces, which articulate this promise for exciting mobility, are crafted with high quality materials. The dashboard wraps around from the instrument panel to the door in a very sophisticated way, embracing the occupants. This wing theme will be endorsed across all Opels. Red ambient lighting, which also will be featured in future Opel models, vibrates a warm, luxurious aura. A lot of emphasis has been put into the seating, which set the highest standards in ergonomics, comfort and safety.
“As each feature demonstrates, the Insignia is the result of our quest to develop a car that combines striking design, excellent driving dynamics and innovative technology,” says Hans H. Demant, managing director, Adam Opel GmbH.
The Insignia is offered from the start with front-wheel and all-wheel drive. The “Adaptive 4X4” system’s proactive, instantaneous torque distribution not only ensures optimal traction but also enhances driving stability and dynamic handling performance.
The Insignia will be launched with an exceptionally broad range of seven engines. All meet Euro 5 emissions standards and come with either manual or automatic six-speed transmissions. The four gasoline engines range from a four-cylinder 115 hp unit to a V6 with 260 hp. The three new direct-injection diesels feature a displacement of 2.0 litre and outputs spanning from 110 to 160 hp. Subsequently the Insignia engine line-up will be expanded with an EcoFLEX version offering very low CO2 emissions in addition to other, more powerful variants.
“The Opel Insignia sets new standards in technology and innovation – this will be obvious right from the launch. But we are keeping several cards up our sleeves when it comes to environmental compatibility, excitement and safety, which we will play strategically overtime,” says Alain Visser, chief marketing officer, GM Europe.
Local agents for Opel are United Automobile Limited of Ta’ Xbiex, tel. 2132-0560, email info@unitedautomobile.
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