Children getting the new Kinder Surprise eggs, now available on supermarket shelves, will find cartoon character toys Po the Panda and his friends, straight from the cinema theatres and Dreamworks’ latest film Kung Fu Panda.

Kinder Surprise’s latest promotion launches the new Kinder toy collection for 2008. The sweet egg covered in pure and fine milk chocolate is a popular and nutritious snack among children, and captures the hearts of both young and old, with the small ‘surprise’ toy found inside.

“Kinder uses different materials, colour and ideas for its toys,” said Clyde Attard, Marketing Manager at P. Cutajar & Co. Ltd, exclusive importers and distributors for Kinder in Malta. “This makes every Kinder Surprise truly ‘a surprise’, to the delight of children. The toys are developed and tested with the greatest care so that they are fun, unique and safe. Apparently the Kinder creative team loves to design new surprises as much as the children love playing with them!”

Kinder Surprise was launched in Italy in 1972 and is manufactured by Ferrero. The toys have become a collectors’ item and there is a minor cult phenomenon among adults across Europe. There is also a thriving market for the toys, supported by the ever-growing popularity of online trading.