The internet is emerging as the most cost-effective marketing tool in the current financial pinch which the world is facing. Effective web presence offers access to a global market and to a network of potential business partners, which otherwise would be unreachable. This ethos was embraced by iSys in its most recent effort to reach-out to a wider audience of users.

AutoDynamics is a Microsoft Dynamics NAV based dealer- management system for automotive retail companies. It gives companies the freedom to concentrate on their customers by providing them with a single, seamless, enterprise-wide solution that is both simple to use and easy to update. It also incorporates new functionality in web and mobile accessibility.

Microsoft Dynamics NAV is the recognised leader in customisable ERP systems for medium sized companies, used by more than 50,000 companies in over 130 countries. AutoDynamics integrates with the NAV Core Financials, Supply Chain and Relationship Management, benefits from cutting-edge technology and provides a holistic view of all the information required.

To launch this product internationally, iSys teamed up with ICON to develop a new web portal, featuring ICON’s award winning content management system, ICON.snap. This allows iSys to update their products and services whenever required, keeping their portfolio up to date.

ICON (www.icon.com.mt), in turn, is one of Malta’s leading web development companies with a strong background in developing sites for leading players both locally and abroad. ICON currently retains a large percentage of the local market and has been successful in penetrating key European countries in the fields of web-application-development. The new web portal produced for iSys features an easy-to-use interface, giving rise to an enhanced interactive approach that customers will benefit from.