Independent research undertaken by analyst house InfoSource has found that Canon, world leader in imaging solutions, has yet again maintained its position as the number one brand across Western Europe for its complete multi-functional printer portfolio, which includes colour, colour capable and black-and-white devices. With a 17.2 per cent market share by brand in the first half of 2008, this performance places Canon ahead of any other brand in the overall MFP market.
The InfoSource figures show that Canon’s market share grew in this period, despite an overall market decline compared to the first half of 2007.
The research highlighted the strength of Canon’s product portfolio across the complete colour, colour capable and black-and-white segments.
This growth in market share was spearheaded by the successful launch of the iR C2380i in March, which delivered strong sales in the second quarter of 2008. The iR C2380i went on to win the Spring 2008 “Pick” award by Buyers Laboratory Inc., the world’s leading independent tester of document imaging products, recognising the model’s excellent ease of use and scan functionality.
Further information on all Canon product lines is available at www.avantech.com.mt