HP announced that it has been named ‘most trusted brand’ for personal computers in a majority of EMEA countries in the 2009 Reader’s Digest Trusted Brands Survey.

To earn the title ‘most trusted brand’, HP scored well in terms of quality, value, image and understanding of customer needs.

“This award reflects the investment we have made in creating a brand that customers trust,” said Luciana Broggi, vice president of marketing for the Personal Systems Group in Europe, Middle East and Africa, HP.

“In today’s market, customer endorsement is critical to our continued success and we strive to offer products that improve people’s digital lifestyle.”

In its ninth year, the survey’s primary objective is to find out which brands Europeans trust the most in a range for consumer product categories.

Research was conducted with more than 23,000 consumers in 16 European countries in the autumn of 2008 and is one of Europe’s biggest and widest-ranging consumer surveys.