A donation of Ariel laundry detergent was recently made by V.J. Salomone Marketing Ltd, importers and distributors of Ariel in Malta, to the Little Sisters of the Poor. The presentation was made by Victor Galea, managing director at V.J. Salomone Marketing Ltd to Sister Benigna from the Hamrun Home at Smart Supermarket currently showcasing the largest ever Ariel display in Malta.

“Our donation of nearly 1,500 Ariel washes to the Little Sisters of the Poor will contribute not only to the Sisters’ laudable work with the elderly but will also go a long way in helping the Home save up to 40 per cent energy and 15 litres of water per wash, due to Ariel’s efficacy in low temperatures,” said Victor Galea.

In the meantime, throughout the day, Ariel promoters were explaining to consumers Ariel’s energy saving properties and its efficacy in low temperatures. Ariel endorser Andreana as well as Mr Joe Grech of Smart Supermarket also attended the presentation.