Pantene users across Europe have voted Pantene the number 1 hair care brand for achieving noticeably healthy looking hair. In a recent online survey carried out by IPSOS, an independent company whose sole focus is survey-based market research, women in European countries were asked to assess 6 claims about hair. The findings concluded that across all the countries tested, there was one unanimous winning claim: that Pantene gives you noticeably healthy looking hair in 10 days.

The secret to Pantene’s world wide success lies in the research, development and the testing of their products. In short, Pantene listens to women and endeavors, through meticulous multi research, to understand what it is that women really want from their hair care rituals. In order to ensure that Pantene delivers products that fulfill the promise of healthy hair, it explores the rigorous stages of testing that the products must pass before they reach the shelves including, among others, research and consumer testing. This research process literally begins in consumers’ bathrooms and carries on into the Pantene labs and then tested by the consumers themselves before being placed in stores.

To allow consumers to test for themselves the efficiency of Pantene, they are being offered the 10 Day Challenge: consumers buy the product and judge it for themselves. If they are not satisfied with the result, then they can get their money back. In order to guide women who will take this challenge Pantene has defined seven signs of health looking hair: These signs are defined by Pantene as follows: Shiny hair, manageable, flexible hair, smooth & soft hair, no frizz / flyaways, strong hair / no breakage, fullness & volume and finally no split ends

These signs are based on Pantene’s deep understanding of hair science and constant communication with consumers and each sign is directly related to the problems women across Europe have with their hair and each sign can be regarded as a sign of unhealthy hair. The good news is that if your hair does tick one or more of these signs Pantene products will help. With more than 750 scientists working on the development of new hair care products worldwide Pantene have an army of problem specific products ready to breath life back into troubled hair. Through this recent online survey conducted 900 women across UK, Germany, Italy and Spain were interviewed and the outcome has resulted in Pantene as being the brand that gave them noticeably health looking hair overall.