As part of its restructuring programme, Farsons will be merging the operations of Guido Vella, and Anthony Caruana & Sons, with Wands, which will be renamed Farsons Beverage Imports. The merger will be effective as of 17 June.
This development is intended to further enhance the import companies’ relationship with its customers, simplifying procedures and generally offering an improved level of customer service. The company is proactively strengthening its operations and investing in its business structure to be able to meet the various changes that are taking place in the market place, as well as to be in a better position to reap further benefits from the market opportunities being presented. The company will continue to operate its two main retail outlets, farsonsdirect.com at Mriehel and its cash and carry at Qormi. It also offers an online sales and delivery service through www.farsonsdirect.com.
General Manager Pierre Stafrace leads the team at Farsons Beverage Imports. He is supported by a management team that has been strengthened with the addition of sales manager Adrian Tonna, commercial operations manager Matthew Cuomo, retail operations manager Shawn Caruana, and finance executive Cherise Caruana. The team has a wealth of experience within the Farsons’ Group and a diversity of skills and experience, which will prove to be an invaluable asset to the newly merged company.
Farsons Beverage Imports has a strong portfolio of world-leading brands of wines, spirits, beers and non-alcoholic beverages including Perrier, Campari, Bacardi, Ballantines, Absolut, Famous Grouse, Jim Beam, Remy Martin, Guinness, Budweiser, Beck’s, John Smith’s, Strongbow and Antinori.