The Embassy of Malta in Beijing participated in the recent “EU Extravaganza” in Beijing organised by the Delegation of the EU Commission to China. The objective of the event is to promote cultural exchange and friendship between European countries and China and to facilitate the understanding of the diversity of European culture in China. The event was held in Beijing’s Chaoyang Park from 23rd to 24th May. All 27 member states were present with their cultural and tourism offerings at their respective national stands.
“This is an important event as it is part of an ongoing programme of cultural promotion coordinated and funded by the EU Commission. Similar events have been held in China on an annual basis since 2005,” said Malta’s Ambassador to China Karl Xuereb, at the opening ceremony of the event held on the morning of 23rd May. Despite the searing temperatures of around 35 degrees the event was well attended by the Chinese public. The Malta stand was managed by the Embassy of Malta in Beijing with the collaboration of Air Malta’s General Sales Agent for China BEALL. The stand was designed to project Malta’s tourism offer.
On the cultural side Malta’s viniculture was promoted with red and white wines from Camilleri and Delicata wine producers. Participation in this event was organised by Malta’s Embassy in Beijing.