One of Malta's oldest brands, Master Squashes, has just undergone a complete re-branding exercise and is now out on the market with a new look. Master's newly lablled JUST range of beverages comprises of 21 different fruit squashes, light squashes, ice teas, milk shakes, and a new cola flavoured drink. JUST is available to the public as of this week.
"This brand has been on the market for the past 62 years, therefore such a re-branding exercise was a very important one for us because whilst wanting to give the brand a contemporary look, we wanted to keep sustaining the elements of quality, value and diverse range that are effectively the main strengths of our squashes," explains Louie Camilleri, General Manager of Master Group.
To celebrate the launch of this revamped product, Master Group is announcing a national lottery, where participants can enter the chance to win four 32" LCD television sets and 4,000 entrance tickets to the Splash & Fun Water Park.
Participants simply need to send in any five JUST or old Master labels with their name, mobile number and ID number written on the back of each label to: Master Group, Zwejt Street, San Gwann. Entrants will automatically win a Splash & Fun Water Park pass (until stocks last) and will be sent a notification by sms. Entants will also automatically participate in the lottery for the four LCD television screens.