Procter & Gamble (P&G)'s vast range of Olay skin care products has been re-launched in Malta. VJ Salomone Marketing Ltd, distributors for P&G for over 75 years, has made available the Olay skin care range across leading pharmacies, perfumeries and supermarkets.
Beauty consultants specially trained on Olay products will demonstrate Olay's philosophy in-stores, giving special attention to understanding women's needs. They will be equipped to recommend the best-suited Olay range of formulations that are now enriched with vital skin care vitamins.
An event hosted by Olay representatives at Le Meridien St Julians saw trade, beauty consultants and journalists come together to a seminar about the science behind the Olay line. Over the years, innovative science and a unique understanding of women have made Olay not just a range of skin care products, but the chosen destination where skin amazement begins. All of Olay's products are designed to transform a woman from inside out, because true outer beauty is only achieved when a woman's inner beauty is expressed.
The original Olay formula was developed by a South African chemist, Graham Wulff, in the early 1950s. Wulff set up a small laboratory in the hope of developing a kind of lotion that would nourish the dry skin of soldiers who suffered burns in World War II. Wulff and his wife finally formulated a skin care lotion that penetrated rapidly into the deeper upper skin layers, protected the skin with emollients and restored and maintained skin moisture.
Olay has been trusted by women for more than 50 years and today is one of the world's leading skin care brands, providing a comprehensive line-up of facial moisturizers and cleansers, perfect for all age groups with product ranges specific to one's skin type, age and individual needs. The range in Malta includes the Olay Regenerist line, which promises a science that can help achieve cell regenerated younger and beautiful looking skin, without taking any drastic measures. Regenerist, Olay's premier anti-aging line, is perfect for women of all ages.
Olay in Malta is also available in the lines of Total Effects, Age Defying Series, Daily Cleansers, Complete Care and Classic Care, with lines of products specific to one's skin type, age and individual needs.
“Olay's mission is to offer a product of high calibre that will ensure the perfect skin experience for every woman. Olay skincare is the successful culmination of extensive research studies and innovative technology that guarantees the radiant and natural, young-looking complexion, giving women a daily dose of skin rejuvenation. Olay is determined to create the skin care product that addresses the needs of consumers in all dimensions and to enhance all that is beautiful in women by providing simple to sophisticated skin care solutions to continually improve women's skin and women's lives,” said Igor Capracci, Brand Manager Beauty Care at P&G.