The marketing function within Yellow Pages (Malta) Ltd has been consolidated into a fully fledged department, with three new executive appointments. The newly set up marketing department, headed by Carmen Camilleri Ciantar, has two sections: product and promotion.

“I am confident that the professional input of the team will play a crucial role in the continuous success of the company,” Niki Soler, managing director Yellow Pages (Malta) Ltd, said. “All the members of the marketing team at Yellow Pages have a wealth of experience in a number of fields. We are constantly striving to enhance our enviable reputation of offering a comprehensive service of the highest quality.”

Cynthia A. Ellul is responsible for the product, including the maintenance of headings and references within each issue of Yellow Pages; the marketing communication concept; Yellow Pages’ website; new products; and the company’s pricing strategy.

Melvin Mizzi has been tasked with promotion, primarily creating and implementing the company’s marketing, advertising and PR plans.

Ms Camilleri Ciantar, a Council Member of the Malta Institute of Management, was up to last April sales and marketing director of Gemxija Crown Ltd, a post she held since it was created in July, 2007. Before that she was the marketing executive of MIDI plc for five years. Other posts have included manager, Corporate Communications and Business Development at the Malta Tourism Authority, and teaching positions at the Malta International Training Centre, the Institute of Tourism Studies and the University of Malta Gozo Centre.

Ms Ellul, who holds an MA in Integrated Marketing Communications, was from 2006 an operations executive at Hetronic Malta Ltd and before that an account executive with Advertasia Services Ltd.

Mr Mizzi, who holds an M.Sc. in Marketing from Leicester University, was from 2006 the business manager of The Catalogue Company. For a year he was marketing manager of AMC Marketing and before that he was an assistant PR executive with BPC International.