Pedigree Toy Shops, a long-time Maltese family staple, has now become a franchise with the opening of a new franchised outlet at Dukes Shopping Complex in Gozo. Moreover, the M. Demajo Group subsidiary is looking for more partners with whom to expand the brand under the franchisees’ own steam and under their own management.

Pedigree Toyshops has been around for 30 years now, and has become a household name now synonymous with quality toys and games, especially those of a more educational nature.

It has also struck up numerous partnerships with international agencies so as to bring some of the more classic names to Malta, brands many of us grew up with and which today still retain their charm with children and adults alike.

The company’s expertise has led to the development of a chain of shops, all strategically located in popular shopping complexes – instilling the idea that Pedigree Toyshops are easily accessible and fulfil families’ entertainment needs. Pedigree takes pride in its extensive selection of the latest fads and trends, while its strategic intention has been to purchase quality products made by reliable suppliers that meet all pre-set standards and criteria, true to the mindset that children’s safety is paramount.

Over the past years, the company undertook a strong branding campaign, with the result that all Pedigree Toyshops today meet a certain aesthetical standard in the way they look and the atmosphere they invoke.

With its strap line ‘Enter our World’ and their signature colours and furnishings, Pedigree Toyshops are eye-catching and fun – continuing to attract its long-established clientele spanning generations, as well as new customers and new parents.

Today, Pedigree Toyshops are at the Baystreet Shopping Complex in St George’s Bay, Mainstreet Shopping Complex in Paola and at the Valletta Waterfront.

Pedigree’s newly-launched Pedigree Kids is available today at The Plaza Shopping Complex in Sliema, which also features a new international franchise Premaman – specialising in maternity wear, children’s clothes and accessories.

For more information visit www.pedigreetoyshops.com