Nescafe` launched the new super premium collection consisting of four distinct coffee blends namely Alta Rica, Cap Colombie, Suraya and Espresso. Each of these blends has been created from 100 per cent Arabica beans, carefully selected and roasted to perfection, to deliver a full-bodied coffee with an intense aroma.

Held at the Intercontinental Hotel’s Carissa Bar, the launch was an opportunity for the guests to explore the aroma, characteristics and exquisite taste of each of these blends. The Carissa Bar was dressed up and set up with four different coffee bars each representing the blend colour of the premium collection, purple for the Alta Rica, red for the Cap Colombie, green for the Suraya and yellow and gold for the Espresso.

The launch event was introduced by Nestle` Malta Managing Director Giorgio Mondovi who gave an overview of the culture, characteristics and distinctive aroma of each blend, as well as the art of drinking coffee. Mr Mondovi explained that coffee is unimaginable without its distinctive aroma, and capturing it is the secret of creating the perfect instant coffee. This is why Nescafe` has gone through enormous lengths to capture and lock the aroma of its coffees in the moment of grinding. The result is the long-lasting, fresher taste of the Nescafe` collection.

After the educational presentation the guests were invited to sample the intense aroma of the Alta Rica, the rich taste of the Cap Colombie, the delicate crema of the Espresso and the aromatic flavour of the Suraya. Guests at each coffee bar were welcomed by hostesses wearing designer dresses in the blend’s colours carefully selected from the GTI Group, Kenyo & Kyoto summer collection together with Zoppini coffee bean jewellery sponsored by Vascas.