The benefits of eating breakfast daily and getting the family back into the breakfast habit are being revived by Kellogg’s through its Wake Up to Breakfast message in Malta.

Timed to coincide with the busy back-to-school period, Kellogg’s is encouraging families to make time for breakfast and start the morning with a balanced, nutritious meal. Breakfast simply means ‘break the fast experienced during night time’. For some, who may have been fasting for up to 12 to 16 hours, the reserves of energy become low. A cereal breakfast each morning provides numerous benefits that are needed for the rest of the day.

There are four value reasons highlighting the importance of breakfast. Breakfast is usually based around carbohydrate- containing foods. Carbohydrates are the preferred energy source for the brain and muscles. People who eat breakfast tend to perform better mentally and physically in the morning compared to those who do not. Breakfast eaters are less likely to be overweight than those who skip. Breakfast can also provide important nutrients that one may not get later in the day if breakfast is missed.

“As another school year begins, Kellogg’s Wake Up to Breakfast message is targeting families to create awareness about the importance of daily breakfast. Kellogg’s offers a wide range of breakfast cereals to help children and adults alike choose what is right for them,” said a Kellogg’s spokesperson in Malta.

Kellogg’s kids and family cereal brands are fortified with a range of essential vitamins and iron that give everyone the perfect kick-start for the day. For more handy breakfast tips log onto www.kellogg.co.uk/wakeup