With its three body shapes, each bursting with appeal, the Peugeot 207 moved into pole position in the European small car market in 2007 and remained there in 2008 with sales of 423,700 units.

However, this summer, the 207 became even more visually appealing thanks to the introduction of a number of new features, allowing it to win new admirers with a more distinctive elegance but still maintaining a personality full of dynamism; attract previous and existing owners (1,460,000 207s were produced to the end of April 2009) who, once or even twice before, will have approved of its innovative profile and original styling which are well above average for the segment.

In its day-to-day use it will continue to win the hearts of its customers through its charm, its blend of comfort and driveability, its low running costs and high levels of standard equipment.

With the new 207, Peugeot, the European leader in the B2 segment in 2008, once again demonstrates its small car expertise. By the end of the first half of 2009 Peugeot completely modernised all its vehicles in the segment.

The 107, the ideal urban car in the B1 segment, compact and easy to drive, was given a new design at the front in January 2009, which added a touch of class to its young and trendy image.

In March 2009, the 206+ was introduced to continue the 206 legend with a new goal: That of a versatile entry level vehicle in the B2 segment with proven qualities and a refreshingly modern design featuring all the current Peugeot styling cues.