Attractive Herbal Essences girls drove around the busy University campus during Freshers’ Week to give female students luscious ‘back to school’ freebies to spice up their first hectic days at University and Junior College. The girls gave out small ‘moments of fantasy’ to students on behalf of Herbal Essences, which is targeting lively and witty women and girls who are also contemporary in their outlook on life.

The promoters made their way around the University quadrangles, ring road and car parks on Segways – a new fun way to brand and promote products in Malta. The Herbal Essences range of re-energised shampoos and conditioners on the market consists of seven variants that make up a collection of must-have hair care products with technologically advanced formulas, each specifically tailored to meet the needs of different hair types and styles.

Herbal Essences is imported and distributed in Malta by V.J. Salomone Marketing Ltd.