Sales figures from ACEA reveal that Hyundai was the most successful of the mainstream car manufacturers in Europe during September. The brand’s sales of 34.943 units equated to growth of 53,7% compared to the same month last year – significantly ahead of the total market’s 6,3% rise. This performance gave Hyundai a 2,5% market share, in line with the company’s previously-stated objective for 2009 and well ahead of the 1,7% secured in September 2008.
For the year-to-date, Hyundai stands head and shoulders above its competitors in terms of growth. Sales volume of 261.248 units represents an increase of 23,5% over the first nine months of 2008, while the total market has declined by 6,6%.
Among Hyundai’s leading performers is the C-segment i30 – built in Europe in both hatchback and CW estate bodystyles. Following the introduction this year of cleaner diesels and Blue-badged models with intelligent stop-start technology, sales of i30 have increased by a third (33%) to over 68.000 units.
Commenting on the results, Allan Rushforth, Vice President of Hyundai Motor Europe, said, “A growing number of customers have chosen Hyundai products this year, recognising the quality, value and efficiency of our model range. The various scrappage schemes implemented around Europe have given us – and other marques – a boost, but Hyundai was already doing well before such programmes were introduced.
“Importantly, we believe that the growth in market share achieved this year will be sustained in the months ahead. While it is expected that market conditions will be just as challenging next year, Hyundai will have the arrival of the new compact SUV ix35 to stimulate sales early in the year. A major product launch programme will follow soon after, which will bring added impetus to the development of the brand and further consolidate Hyundai’s position in the market.”