Shoppers at Pavi, GS Naxxar, Smart, and Park Towers in Santa Venera supermarkets will get a chance to help four charitable institutions clock up Ariel washes when they participate in the Ariel Games for Charity that are being organised at weekends throughout November.

Adults and children can join in the fun and try their hand at three simple games that will enable Ariel to donate a number of washes to St Joseph Home, the Ursuline Sisters in Sliema, Ghabex Emergency Shelter and St Patrick’s Home. By taking part in a game, shoppers will enable Ariel to give five washes to their preferred charitable institution. If they win, the number of washes is doubled to 10. Participation is free of charge and is not connected to the purchase of products.

“Our idea was to have both consumers and Ariel contributing towards the homes”, said Stephanie Slack, brand manager for Ariel at V.J. Salomone Marketing Ltd, representatives of Ariel in Malta. “We urge shoppers to join in and help Ariel donate as many washes as possible. We hope Ariel’s modest donation will ease a few of these institutions’ laundry bills and indirectly support the valuable work they do in the care and development of children.”