Melita introduced Walt Disney’s Disney XD, the first boy-focused, girl-inclusive channel for kids between the age of 6 – 14 years. Disney XD offers a compelling mix of Disney-branded, live-action movies and animated shows hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure, music and humour. Disney XD is the companion kids channel to Disney Channel available together only on Melita’s L and XL packages.

Disney XD, which replaced Jetix worldwide, debuted in the States, in the UK and in France earlier this year, with record breaking ratings over its premiere weekend. In the States alone, the first weekend saw the channel reaching a total of 15.7 million viewers. Showing a diverse mix of content that is described by Disney as ‘boy targeted, girl inclusive’, Disney XD includes shows that are related to adventure, music, sports, discovery and accomplishment among others.

Disney Channel Worldwide represents the most successful portfolio of kids’ channels in the world with 98 channels and/or channel feeds available in 167 countries and in 32 languages. To complement Disney XD, kids can also immerse themselves in an online experience – DisneyXD.co.uk – an exciting new entertainment choice with numerous games and exclusive clips.

Melita also recently added another kids channel to its XL package: Jim Jam (Channel 507), targeting kids aged 1 to 6 years, making Melita the natural choice for kids with the widest choice of kids’ channels and programming.

“Melita already offers the high-profile Disney Channel with hits like Hannah Montana, the animated series Phineas and Ferb and Disney Channel Original Movies including High School Musical and Camp Rock. We are committed to continue providing top quality entertainment for the whole family while offering more value for money,” said Ivor Micallef, TV product manager for Melita.