If you’re panicking at the emptiness of your wine rack or cellar when the Christmas festivities are fast looming, then panic no more. Wine lovers and connoisseurs can easily browse through over 1,300 wines, thanks to The Store’s unique system of classifying their selection of wines by price and colour. The Store is P. Cutajar’s flagship shop located in Mriehel.

“From feedback given to us by consumers, shoppers very often feel daunted by the vast range of wines often found on shelves. Consumers feel overwhelmed and are sometimes unable to make up their mind whether they should choose by region, by grape, by estate or by brand name, let alone by vintage,” said Gunther Micallef Decesare, marketing manager at P. Cutajar & Co.

“Shoppers very often have a budget anyway when shopping for bottles of wine,” he continued. At The Store we’ve come up with an innovative classification which might also be the most obvious for the majority. One can now head for, say, the e10 or e20 rack of red wines and only then browse from a selection that’s already been conveniently narrowed for them. The way it works makes it so easy to see at a glance the wines available in whatever price range.”

The price of a bottle of wine is not always reflective of the quality levels of the product. Wine making is labour intensive and this is reflected in both the price of the wine and also the methods employed in making it. However, as in any other manufacturing business, economies of scale impact greatly and large-scale companies churning out millions of bottles annually do it at a small percentage of the cost sustained by small wineries. “This makes is perfectly plausible to shop for good quality wines that come cheaper because of lower production costs,” added Gunther Micallef Decesare.

Shoppers looking for a bold Chilean red such as the Misiones De Rengo Carmenere Cuvee to accompany the traditional Christmas meal or a Martini Asti to toast with, and also Christmas hampers and chocolate delicacies, The Store is the place to head to.