The ongoing Nescafé Giving Goodness Campaign has proved how the Maltese people can always be counted on to help those in need, particularly when it comes to children. In the five months since the Nescafé Giving Goodness campaign was launched, more than €2,700 worth of free Nestlé products have been donated respectively to provide food to Ejjew Ghandi Children’s homes.
When Nestlé Malta launched the Giving Goodness Campaign the objective was two-fold. Firstly to raise awareness and make the Maltese public aware of the Church’s institution Ejjew Ghandi Children’s Homes and secondly ride the success of Nescafé Collect Scheme and encourage the public to help out and get involved. Today, the Nescafé Giving Goodness campaign, which is now in its sixth month, has truly become a nationwide campaign for a good cause and is managing effectively to contribute to help the children who are housed in the 17 homes and centres managed by Ejjew Ghandi.
Nescafé Classic consumers wishing to give their contribution can choose to help when redeeming their Nescafé Classic Jar points by exchanging their points for the Nescafé Giving Goodness food and beverage vouchers. Each point can be exchanged for a Nestlé food and beverage vouchers. One voucher is worth €0.50 in Nestlé food and beverage. Nescafé is doubling this to €1 and then distributes free Nestlé products to Ejjew Ghandi Children’s Homes against vouchers redeemed by the Maltese consumers.