The Malta Independent 10 August 2026, Monday
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Longer Than average fries launched on the market

Malta Independent Monday, 5 April 2010, 00:00 Last update: about 14 years ago

Aviko, locally represented by Poultry Products of Marsa, have recently launched longer than average, super-crunch mega fries on the market. Each fry is 18mm by 18mm, eight millimetres longer than the nearest competitor product, which measures 11mm by 11mm. Apart from looking different, this new cut size allows for the chips to be presented in inventive ways. The fries can be stacked on the plate in a style reminiscent of a well known game played with wooden blocks. This will add an interesting twist to the presentation of the food.

The super-crunch mega fries are finished with a special coating which keeps the product crispier for longer and gives an exceptional, superior taste. The special process used to coat the Fries confirms that Aviko’s position is firmly at the forefront of the development chain.

Speaking about the recently launched fries, Poultry Products Ltd General Manager Tony Psaila said that “the emergence of an increased number of gastro and bistro pubs and a rising demand from operators in the hotel and restaurant sectors for a premium quality, added-value chip with distinguishing features gave the Aviko development team a real challenge. The brief was to come up with an innovative product which demonstrated modernism, offered a real improvement on the current choices available in the market, and utilised Aviko’s recent advancements in technology. The result speaks for itself.”

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