The financial services division of GlobalCapital plc has unveiled a revamped logo to give it a separate identity and further strengthen the company’s position as ‘the insurance specialist’ on the Maltese Islands. The new logo is simpler and more recognisable for the group’s financial services division, and reflects the division’s dynamic and inspirational qualities as well as its position in the market as a leader in the insurance and investment sector.
Through the re-designed sphere, the revamped logo seeks to promote a more focused business line on Savings and Protection, whilst retaining a modern and friendly typeface. The phrase “Together through life”, which has become synonymous with GlobalCapital, has also been retained and will further promote GlobalCapital’s commitment to be with its clients every step of the way through the cycle of life.
As from today, the Financial Services division of GlobalCapital plc will evolve into a specialised insurance provider for life, health and other general insurance requirements. The evolved identity and focus illustrate the legacy of Bupa and GlobalCapital Life Insurance Ltd that have been operating in Malta and Gozo for the past 40 years.
The results of a revitalisation plan implemented by the group throughout 2009 has produced a leaner back-office structure and a stronger sales and customer care front office, resulting in a stronger group performance as announced in the group’s preliminary financial results for 2009. The group reversed most of its 2008 losses while registering a profit before tax of €1,980,969 for GlobalCapital Life Insurance Ltd.
At the same time, the restructuring exercise will create a clear distinction between different entities and highlight the strong base of over 50,000 clients who already make use of insurance services offered by GlobalCapital.
“2009 was a challenging year which required a re-evaluation of the overall company structure by carrying out a number of internal changes and strengthening our sales and customer services operation. This exercise reflects a repositioning of the company’s business objectives to more specialised divisions that offer a simpler and easier understanding of our product and service offerings. The new logo represents the evolution that has taken place within the group. It embodies the spirit of the company’s forward momentum, strength and exciting vision of the future,” said group CEO Nicholas Portelli.
“The new logo represents the evolution that has taken place within the group. We believe that our customers can now make a clear distinction between our businesses and services,” he added.