Anybody strolling along the Sliema Ferries on Saturday, 11 April, could notice mannequins, red bags, balloons and also rubber ducks, in the unmistakable red colour synonymous with international lifestyle brand Esprit. True to its unique, young and lively spirit, these items were placed at the Sliema Ferries by Esprit as part of a creative and innovative promotion for the brand’s newly opened 600-square metre flagship store at The Point. All those walking along the Sliema Ferries could in fact pick up any of these items which all carried with them vouchers to be redeemed at this new store. Esprit is presenting a selection of new fashion lines at its latest store at The Point, starting off with a new line of Esprit Kids and a Formal Wear Collection for Men, along with all of Esprit’s other lines.

The new Esprit flagship store offers customers a unique shopping experience, with the shop itself not merely representing Esprit’s character, but also having its own individual signature style. The 600-square metre size of the shop represents not only a state-of-the-art retail store but also one of the largest top-tier outlets locally and is a reflection of its growing popularity among all ages of the local market. Esprit now operates stores in Tower Road, Sliema, and The Point, Tigne. The Kids and the Formal Wear Collection for Men are carried exclusively at The Point, while Men EDC, which is Esprit’s younger men’s line, is carried exclusively in Tower Road.

Esprit has long been considered as one of the most successful lifestyle brands in the world and has become one of the most successful brands locally too. Internationally, it operates more than 650 directly managed retail stores worldwide and distributes its products via more than 14,000 wholesale locations around the globe.