Nestlé, one of the world’s leading food and nutrition brands, was ranked among the top 20 brands in the world for the best reputation following a study carried out in over 28 countries by the Reputation Institute of Boston College Centre USA. The research found that quality and innovation are the values that consumers most appreciate in a brand – two values which Nestlé has always kept at the heart of all its operations.

The study carried out involved hundreds of worldwide brands which were judged on a number of values and classified according to a number of characteristics such as those with the highest turnover, those best recognised and those with the best reputation. Brand reputation and recognition by consumers, the study found out could be affected by even the slightest of details, such as aluminium wrapping versus gold aluminium wrapping, however the most important factors were deemed to be innovation, governance, social responsibility and leadership.

Over the past few years Nestlé has been one of the world leaders when it comes to innovation, with studies and various corporate exercises undertaken to improve its manufacturing processes all over the world. Through these, the Group’s work becomes more efficient and it will impacting on the environment which will help the workers and the community, all the while keeping its focus on customer and consumer satisfaction. Nestlé has also kept its focus on its responsibilities towards society and has embarked on various projects in this respect. One such endeavour was the renovating of 7252 products for nutrition or health considerations, as well as training and wellness programmes for its workers and educational campaigns for consumers.