HP unveiled its ‘HP LaserJet pays you back’ global marketing campaign to illustrate the significant costs savings – up to €2,037 in less than one year – that are possible when using an HP Colour LaserJet Multifunction Printer (MFP).

The campaign illustrates the surprising returns available from an HP Colour LaserJet MFP. Over time, the printer pays for itself through money saved and then continues to pay customers back through energy, paper and toner savings.

To celebrate the significant cost savings businesses can achieve by using an HP LaserJet printer, HP is teaming with renowned entrepreneurs Ivanka Trump and Bill Rancic to host the HP ‘Pay Back’ event. Trump and Rancic will “pay customers back” with a gift, while supplies last, courtesy of HP.

Through innovations such as the recently announced, industry-first “plug and print” laser printers and today’s unveiling of the significant cost savings available when using an HP LaserJet printer, HP is delivering increased value and remarkable returns to its customers.

HP LaserJet pays you back is a powerful, primarily digital marketing campaign that combines social media, digital influencers and strategic partnerships to engage small and midsize businesses (SMBs) and IT decision makers while broadening awareness of the HP LaserJet as a business investment.

HP is also equipping its channel and retail partners with branded marketing collateral such as direct mailers, banners and an in-store destination with access to the savings calculator to help them show customers the benefits of purchasing an HP LaserJet MFP.

Additional information about the HP LaserJet pays you back campaign is available at www.hp.com/go/hplaserjetsavings. For more information visit www.hp.com/mt