Top decision makers from twenty five German MICE agencies (Meetings Incentive Conference and Events) were invited to a U2 concert held in Frankfurt earlier this month. This event was organised by InterContinental Malta and Alliance Group Malta with the support of Airmalta plc, Malta Tourism Authority and TCC, Germany.

Prior to the concert, destination Malta and InterContinental Malta were presented to the conference organisers at a workshop held at InterContinental Frankfurt. Clients were later treated to an overnight stay at the hotel.

“InterContinental Malta feels that only through innovative initiatives like these, can one raise the profile of destination Malta. The event was a great success with very good feedback received from all participants,” said Christopher Gingell Littlejohn, InterContinental Malta’s Director of Sales and Marketing.

Peter Cauchi, Director, Alliance Group, added “Malta continues to be an interesting destination for the German MICE market, which is still a major player in this crucial niche.”