The Italian branch of Publicis Healthcare Communications Group – the leading global health communications network, has entered into a partnership with Corporate Identities to provide top quality communication services in the enlarged health market to Malta private businesses and public authorities.
“We have decided to expand our reach to Malta,” said PHCG Italy managing director Andrea Fontanot, “as we believe it’s a country with very interesting potential in the healthcare arena, both locally and as a starting point for initiatives involving the Mediterranean region.
“We have strong strategic and creative competencies in healthcare communications and want to make them available to local businesses and authorities. In order to better understand and support new potential clients, we have formed a business alliance with an established Maltese communication agency, Corporate Identities, which will co-operate with us in the development and management of the projects.”
Corporate Identities managing director Jesmond Saliba added, “We are proud to bring the Publicis Healthcare Communications Group to Malta and we deem this development as a vote of confidence in our agency and in the potential service we have to offer. Prestige and reputation precede the Publicis brand and this move will further sustain Malta’s international reputation in the pharmaceutical industry, a sector that has evolved into one of the more important pillars of Malta’s economy.
“Besides adding value to our offering, our local representation of PHCG makes us strategically positioned to offer an enhanced service to the industry. This development is the first in a series of agreements due to be concluded to be more enabled to assist companies in internationalising their market reach, in such an important field.”
PHCG Italy can offer clients a complete range of healthcare communication services, thanks to its holistic approach, merging the branding and digital expertise with the strategic thinking in marketing and PR together with the strong capabilities in medical education and scientific services.
PHCG Italy integrates a wide range of services, from international strategy to a tailored “on reality” marketing and PR activities, thanks to a longstanding relationship with the health community, authorities and regulatory, scientific and patient associations together with strong media relations.
PHCG Italy services include: multi-target projects (involving patients, specialists, GP’s, pharmacists), consensus conferences, clinical studies, communication material for healthcare professionals, advertising campaigns, DTC educational campaigns, permanent press office, special events such as road shows, talk shows, tours, media seminars, local events, opinion leader training but also website creation and management.
The PHCG network is a global leader with 41 offices and over 3,000 employees in 10 countries. It is part of the Publicis Group, the world’s third largest communications group, spanning 104 countries on five continents, employing approximately 45,000 professionals.