The Malta Independent 10 August 2026, Monday
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AX Holdings Rebrands its leisure and hospitality operation

Malta Independent Tuesday, 5 October 2010, 00:00 Last update: about 15 years ago

The four hotels owned by AX Holdings, namely The Palace & Palazzo Capua, The Victoria Hotel, the Seashells Resort at Suncrest and the Sunny Coast Resort are now part of a single brand name: AX Hotels. The rebranding was unveiled during an event for the Group’s corporate clients held at The Palace’s rooftop restaurant TemptAsian. During this event AX Hotels’ Director Business Development, Mario de Celis also presented the sales and marketing team.

Addressing the guests during the event, Mr de Celis said that “the rebranding of AX Hotels is part of a restructuring process that is positioning the Group’s leisure and hospitality services amongst the best on the island. AX Hotels are succeeding in today’s economic challenges by being proactive and efficient as a team and by consolidating a strong sales and marketing department that can offer the best service to the Group’s corporate clients.”

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