Sara Grech Ltd, which has just become the first real estate company to achieve ISO 9001 certification, has signed an exclusive 18-month cooperation contract with Muscats Motors Ltd, the authorised dealer for BMW and MINI in Malta This will see Sara Grech clients benefiting from house-with-car deals and other offers, and wider exposure for BMW and MINI through real estate initiatives organised by the company. “We are constantly looking at new ways to bring our services to a wider range of clients and to offer more in a busy and crowded market,” says Sara Grech, who chairs the company. “People want added value and more for their money, and we believe this is an innovation that sets us apart from the rest.”
Selected property in one particular price bracket will include a BMW car with the sale, while selected property in another price bracket will include a MINI car. Cars will be free of charge to the homebuyer, with registration tax included. “We are not demanding exclusivity from those who place their property for sale through Sara Grech Ltd,” Ms Grech says. “This means that if a house is on the books of several real estate companies at a certain price, you will find it on our books at the same price, but with a BMW or MINI included – and that’s a major bonus. We are very excited about it and we are certain that this innovative initiative is going to be well received by the market.”
Sara Grech Ltd is cooperating with Muscats Motors Ltd on other initiatives besides this one, including offering customers a ‘BMW Experience’ where they can enjoy and experience first hand the sheer driving pleasure of these great cars. Each month a lucky winner will be chosen from all those who look for property on the website www.saragrech.com.
“BMW is one of the most prized car marques in the world and many people would love to have the opportunity of getting one of these driving experiences,” Ms Grech says. “Thousands of people browse our site for property, and we want to thank them for doing so by offering them the chance to win such an exciting prize.”
Those who buy property through Sara Grech Ltd in which a free car is not included, will still be offered special discounts and extras on the purchase of a new BMW or MINI car. Those who buy a BMW or MINI from Muscats Motors, irrespective of whether they have bought property through Sara Grech Ltd, will be given a free valuation of their property should they want one, with no obligation to sell through Sara Grech. Brochures for BMW and MINI will be available at the offices and branches of Sara Grech Ltd for prospective clients who are interested in buying property in collaboration with the premium car brands BMW and MINI. Preferential treatment will be given to those who are interested in test drives and they may even book one at the offices.
BMW and MINI cars will be displayed at open days organised by Sara Grech Ltd to show exceptional properties to prospective clients. “Hundreds of people visit our finer properties when we hold open days for the public. It is a good way of showing property at its best to the maximum number of interested parties. That level of foot-traffic is certainly interesting to BMW, which can showcase selected models to people who might otherwise not have visited the car showroom,” Ms Grech remarks. “Representatives from BMW will be on hand to answer customer queries and those who fill in a brief questionnaire will have the chance of winning a BMW experience.”
Henry Scicluna, general manager at Muscats Motors, said, “We have invested and will continue to invest in quality people and processes to help deliver these high levels of customer satisfaction and encourage customers to become proud ambassadors for the marque they drive. This is why we are the undisputed leaders in the premium sector of the Maltese automotive market. It is therefore with great pleasure that we announce our exclusive venture with a highly reputable company such as Sara Grech Ltd, whose high quality priorities and modern marketing strategies conform well with the values built for the BMW and MINI brands.”